We Shall Call It Aspen!

Written on November 10th, 2007 at 05:14 pm by Bill
Filed Under: Ski News

Apparently they’re all out of ski resort names. Wait, just checking… yep, all out.

So when you run out of ski resort names, how do you name your new resort? Well you go back to the start of the alphabet and duplicate.

A developer in Utah is attempting to incorporate a town and name it Aspen. Eventually Aspen, Utah will strive to be everything that its’ Colorado counterpart is, including skiing, shopping, hotels, condos, golf courses and a mountain community.

The property that could become Aspen, Utah is located just outside of Heber City in the Wasatch Mountains, near the mouth of Daniels Canyon. The developer, Dean Sellers, owns approximately 68% of the 8,366 acres.

So, will another ski resort really be added to the Wasatch Back? Sellers believes in the idea and Ski Utah wouldn’t mind either:

Jessica Kunzer, spokeswoman for Ski Utah, the marketing company owned and operated by the Utah Ski and Snowboard Association, says bring it on.

“We feel like we’re in very healthy cycle,” Kunzer said. “We feel the more the merrier.”

There’s so much potential for skiing in Utah’s mountains that none of the ski resorts would feel threatened by the advent of another, Kunzer said.

“We have opened our arms to all of our expansion,” she said.

An Aspen for Utah? Developer submits plan… [Deseret Morning News]

It is one thing to talk about the potential for another resort; it is another thing for it to be successful.

Of coarse Utah can support another ski resort… if it is a good one. Ultimately, the quality of the mountain and the skiing experience will make a new mountain a success or a failure.

As Sellers says in the article, “I know land,” oh yeah, well, we just don’t think you know skiing.